Between ‘97 & ‘99, in an attempt to offend fewer non-christians, Birmingham(UK) City Council promoted the idea of rebranding Christmas as ‘Winterval’.
15 Dec
The intention was to encourage people into the newly-rejuvenated town centre, with secular and interfaith events marking religious and other occasions during the relevant period. There is even a Facebook campaign still in existence calling for Christmas to be banned
There were also protests in November 2009 when the city of Dundee (UK) promoted its celebrations as the Winter Night Light festival, initially with no specific Christmas references.
Related Reading:
Welcome to Winterval | Guardian daily comment | guardian.co.uk
BBC News | UK | Winterval gets frosty reception
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